ABOUT US

2006 - Film Your Issue

Founded it with Walter Cronkite, who also served as founding Honorary Ambassador. Giving young people a voice about the issues that mattered to them.

2009 - What’s Your Issue Foundation

The nonprofit home for the work.

2011 - Everyone Matters

A global initiative built around a simple idea: everyone has the right to be who they are, as they are, without ridicule, abuse or discrimination.

2026 - The New Integrity Generation

Integrity underpins how we treat others — and how we live with ourselves. But integrity isn't something we simply have. We learn it, again and again, in the moments when we must decide what the right thing is — and whether to do it.

The New Integrity Generation is an initiative to spark a public conversation about integrity — how it is shaped through moments of choice, consequence, regret, reflection and growth.

We are honored to have the counsel of Hal Plotkin, former Senior Policy Advisor at the U.S. Department of Education in the Obama administration, and Jim Kennedy, former Clinton White House Deputy Press Secretary and News Corp Chief Communications Officer.

Among those who have participated in our earlier initiatives

Barack Obama

Walter Cronkite

Judy Woodruff

Sir Paul McCartney

Dalai Lama

George Clooney

Tom Brokaw

Hugh Jackman

Dame Judi Dench

Nicole Kidman

Archbishop Desmond Tutu

Senator John McCain

Past partners and collaborators have included

Where did this come from?

HeathCliff Rothman

Founder

Twenty years ago, I launched Film Your Issue with Walter Cronkite, followed by Everyone Matters. I believed then that every one of us has a voice, and every one of us matters. I still do.

But I understand something now that I didn’t understand then. Believing that everyone matters is one thing. Living as though everyone matters asks something more of us: integrity.

And integrity isn’t simple, because we’re human—with all our contradictions, fears, desires, blind spots and mistakes.

So maybe the deeper work is understanding ourselves: what shapes the choices we make, what happens when we get them wrong, and how we learn and grow from them.

The New Integrity Generation is an invitation to explore that together.